Search Results for: personal brand

Did the IRS Lose Your Email? – Plus the 7 Gov Stories

On GovLoop Insights’ DorobekINSIDER: When things go wrong, and they inevitably do, who is accountable? Who should take the blame? Who is responsible for sharing the bad news? We get insights with Tom Fox. The SEVEN stories that impact your life New York Times: House Panels Looking Into I.R.S.’s Claims of Lost Emails- The I.R.S.Read… Read more »

State Leaders: Look to Others’ Experience Before You Leap

How do we know if states (or my state) are acting efficiently with tax dollars and if programs or initiatives are working? Surprising, we know little from the states themselves. “Of course, our programs are working,” say the elected politicians! “Our programs are more effective than ever!” say the myriad of special interest groups clamoringRead… Read more »

10 Truths About Change Management

As an Organizational Development (OD) and Change Management practitioner, I often find myself having conversations with leaders regarding change management – what it is and what it isn’t. Last week I wrote about 10 change management myths. This week it’s time for some truths. So what are some hard truths about change management? Change isRead… Read more »

Professional Use of Social Media: Two Different Approaches (Part 1)

Professional use of social media in the workplace is arguably one of the last taboo in public sector. Public Sector Organizations (PSOs) more than any other have a need, real or perceived, to control the message. Having dozens, hundreds, or even thousands of employees Tweeting away on behalf of the organization is no one’s ideaRead… Read more »

Website Upgrades: 5 Essential Considerations

With the remarkable growth in social media, mobile devices and apps over the past five years, traditional websites may seem passé and maybe even a bit quaint and antiquated. But for most organizations they remain their primary digital presence, serve as the home base of their digital networks, and are at the core of theirRead… Read more »

How to Measure Impact Online

Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here. Due to an overwhelming number ofRead… Read more »

Digital DIY: Penny Wise and Pound Foolish?

For a host of reasons, many organizations have been taking a Digital DIY (Do It Yourself) approach to pursuing technology initiatives, both externally and internally. Though the motivations for these approaches are understandable and seem logical on the surface, more often than not they are suboptimal strategies that aren’t in an organization’s best interests. ARead… Read more »

Social and Digital Engagement: You Can’t Outsource Leadership

Not content to focus on the benefits that social and digital engagement can bring, some advocates like to issue warnings about the inevitable demise of organizations that don’t jump on the social and digital bandwagons. Succumbing to that pressure, or perhaps feeling compelled by the bandwagon effect itself, leaders have gradually become interested in addingRead… Read more »

TGIF – tips for heading out the door

Follow these tips and you won’t waste time on Monday morning getting your focus back. http://www.karlabrandau.com/tgif Another Friday and 99.9% of all employees in America are muttering under their breath or uttering the words to colleagues as they walk through the doors, “Thank God It’s Friday.” We omitted .1% because there are workaholics who thinkRead… Read more »

Social Media Reality Check: Four Mental Shifts Leaders Need to Make

I have previously written about the 5 Main Barriers to Digital Engagement by organizations, their leaders, and other senior professionals. These barriers include lack of knowledge and understanding of social and digital technologies, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation. A related issue involves concerns over the ROI of socialRead… Read more »