Last week’s NAGC Communications School provided a wealth of professional development and networking opportunities for its attendees, and we’ll devote several upcoming blog posts to some of the lessons learned, case studies and tips for improving communications in the coming weeks. One popular session in 2011 was “30 Great Ideas in 30 Minutes,” which featuredRead… Read more »
Search Results for: research
Q&A: Robert Derby of Sage Communications Discusses Why Agencies Like GSA Need Targeted Marketing to Save Taxpayer Dollars
As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at SageRead… Read more »
Top 5 tips for live tweeting a speech in Government
I would go so far as to say live tweeting a speech is the most stressful thing you can do on twitter. We regularly do it from accounts I manage, and I think we now have it down to a fine art. Here are my top 5 tips…. Get a copy of the speech inRead… Read more »
New Energy Forum Brings Together Top Roster of Presenters For One Day in D.C. on June 21, 2012
The WGES DC takes place on June 21, 2012 at the Washington Post Conference Center. The attendees will meet a Veteran Actor of 85 Films, a Scientific Leader of Energy & Environment, Officers Leading some of the Largest Contracts in the World, Representative from the Pentagon, learn about the Hydrogen Superhighway project, innovative energy savingRead… Read more »
Honesty and Public Relations
Http://LeonardSipes.Com After thirty-two years of speaking to the media and tens of thousands of interviews I’ve come to recognize that the most difficult part of the public affairs profession is communication honesty. It’s an observation and concern shared by many in our profession. It’s simply too tempting for many to bend the truth to theRead… Read more »
Managing Risk the Smart Way
Which risks can be managed using a compliance model vs. which risks need other approaches? Robert Kaplan and Anette Mikes provide a framework in a great Harvard Business Review article. In their HBR article, “Managing Risks: A New Framework,” Kaplan and Mikes say: “risk management is too often treated as a compliance issue that canRead… Read more »
Outrageous morals
So. Habbo Hotel. Bit of a screw up there somewhere, isn’t there. As Channel 4 exclusively revealed today, there’s trouble at mill, trouble of the nastiness kind. Isn’t there? Firstly, I want to take issue with something that I know right now. Channel 4 telling me that chances are my child is one of theRead… Read more »
Stuxnet Leak Investigation, 23% Cuts to the DHS CIO’s Budget, and More
Here is today’s federal cybersecurity and information technology news: U.S. Attorney General Eric Holder has announced an investigation into leaks including the U.S. involvement in Stuxnet. More here. The Senate Armed Services Committee asks the Department of Defense to improve its ability to collect and analyze network flow data records. More here. A new policyRead… Read more »
“Just Wing It” and 3 Other Confidence-Boosting, Public Speaking Tips
I don’t know about you, but I tend to over-prepare for public speaking opportunities. Recently, I was reminded of one of my very first gigs, which began with an email that read: “I hate to tell you this, but I am really sick and cannot make it to Virginia Beach tomorrow to deliver my presentation.Read… Read more »
In Review: 2012 Stanford Mobile Health Conference
The following is a guest post from Doug Naegele recapping major points from the recent Mobile Health Conference that took place at Stanford. Doug is the founder of Infield Health, a firm that builds mobile technology to help people adhere to medical and wellness programs. You can learn more at www.InfieldHealth.com or follow @InfieldHealth. TheRead… Read more »