Summary: In spite of its ubiquity, Twitter remains misunderstood, especially by digital rookies and reluctant adopters. There are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional reactions, misunderstandings,Read… Read more »
Search Results for: personal brand
Photos n’ Boots at the Frye Company Popup Gallery
Those are some expensive boots, pardner. How can I get you into a pair of $398 boots? Perhaps an evening of beautiful people, interesting photos and delicious cocktails? On Thursday night, I attended the Frye Company Popup Gallery in Georgetown. It’s a beautiful store, a virtual temple to leather on Wisconsin Avenue. The evening, curatedRead… Read more »
5 Main Barriers to Digital Engagement
Summary: There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers – including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation – as well as the factors that will help break them down. Additional insightsRead… Read more »
It’s Not Too Late! You can reach your goals in 2014.
When I entered the gym, it was virtually deserted except for one lone person riding the elliptical. The exercise goal for the people who crowded the gym on January 2, 2014 appeared to be over…at least at my gym. Do you have a “dearly held” goal – one that at the beginning of January youRead… Read more »
Confronting Institutional Inertia
Recently, Matthew Burton, former Acting CIO and Deputy CIO of the Consumer Financial Protection Bureau, posted an excellent series of blog posts documenting his experiences and lessons as a CFPB IT executive. While the technical details and personal insights are the most valuable aspects of his posts, I’d like to focus on a couple ofRead… Read more »
Can Data Save Education?
Yesterday the White House, Departments of Education and Treasury, and the GSA hosted an education “datapalooza.” The event highlighted how open data and collaboration across sectors can improve educational opportunities in the United States. The event showcased organizations whose mission is to help students apply for college, obtain the necessary skills to thrive in theRead… Read more »
Twitter Changes in 2014: 5 Strategic Cautions
Summary: Recent and forthcoming Twitter changes may serve the company’s short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance,Read… Read more »
Christmas Card Stuffed With Cash
“Who would ever send $500.00 in twenty dollar bills through the mail?” wondered my friend, Debbie, who was amazed when she opened the bulging envelope with extra postage on it. Several weeks ago Debbie’s husband, Jeff, had been hard at work replacing a rotted floor and laying new carpet for Christmas when he had aRead… Read more »
Twitter Best Practices: 11+ Tips for Tweeting Well
Summary: Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider someRead… Read more »
Private Social Networks: Every Organization Needs Them
Summary: This post highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks) can reduce those risks while also enhancing communication and collaboration among organizational stakeholders. It counters the main points of resistance offered by organizational leaders and articulates the importance of being prepared to establishRead… Read more »