With governments under pressure to reduce workforces and streamline operations while delivering excellent citizen experiences, a growing number are turning to social media as a platform for effective engagement.
This report analyzes the results of a survey of public-sector employees currently involved in social media strategy and execution within their agency. It explores issues around proving the value of social media, identifies key benefits of improving agencies’ social strategy, and shares insights from Ben Cathers, principal solutions consultant at Hootsuite, about best practices for planning and implementing enterprise level social media management for government.
