Strategic Tips for Creating a Personal Brand -Lily Whiteman

Hey – Lily Whiteman (One of our speakers for Next Generation of Gov’t Summit and Author of How to Land a Top-Paying Federal Job) recently talked with Human Resources IQ on “Strategic Tips for Creating a Personal Brand” – which is the name of session Lily’s talking about at Next Gen Gov Summit

Listen to podcast here: http://www.humanresourcesiq.com/podcenter.cfm?externalID=566

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Competition for talent is heating up for many industries. In the public
sector, there is we an increasing trend in the recruitment of Gen Y’s
and it is extremely critical that agencies position themselves as an
attractive and committed employer to work for.

Branding is
extremely important for many organizations and can be considered the
backbone of the recruiting strategy. Effective brands are mirrors of a
company’s culture, value and purpose.

The public sector struggles against stereotypes such as being stodgy,
bureaucratic and lazy, and many times are highlighted in the public eye
during a crisis or problem situation. When creating an effective and
attractive brand, all organizations, both public and private must
create a positive message—giving your trademark to the entire world.

The key to branding is to establish an excellent reputation within your
professional circle. You can not expect people to know who you are or
what you offer unless you know what you are offering.

Lily Whiteman, Author of How to Land a Top-Paying Federal Job,
and Senior Science Writer at a Federal Agency discusses with Human
Resources IQ strategic tips for creating a personal and employer brand.
Whiteman will be speaking at Govloop.com’s Next Generation of Government Summit, taking place July 6 & 7^th in Arlington, Va.