Rephrasing for Results: Matching Your Words to the Way Your Audience Thinks
Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
Posts Tagged: A/B testing
Testing Different Versions of Language can Improve Your Communications
Randomized experiments with multiple wording or design options (A/B testing) can assist in decision-making to help people better understand what you’re trying to communicate.
Elevating the Citizen Experience with Digital Government
Amidst the enticing aroma of bagels, government and industry employees gathered at GovDelivery on Tuesday morning for a panel on elevating the citizen experience in digital government. The foundation of the panel was a report that GovDelivery published recently on trends in digital government engagement. The panel consisted of three current and former government employeesRead… Read more »