Q: If you are already being considered by an employer for a new position, what can you do at that point for Branding? This is a tough one. I would say that once you are in the interview process, there’s probably not a lot you can do to change their first impression of you. TheyRead… Read more »
A friend of mine runs the David All Group which has a new blog centered around a branding concept call 1-9-90. The 1 percent of creators convince the 9 percent of activists who in turn persuade the other 90 percent of the people. Im anot sure if am among the 9 or the 90 butRead… Read more »
Personal branding The idea of personal branding has gained popularity in the last couple of years. It seems to mainly be used to refer to one’s online identity—meaning, mostly, what hits come up if someone Googles your name. Like product branding, the personal brand includes a number of values and ideas. It includes what peopleRead… Read more »
One of the more popular social activities between companies andconsumers is crowdsourcing. Crowdsourcing is relatively straightforward:It’s the online distribution of certain tasks to crowds of experts andenthusiasts. Companies use this activity to connect their brands closer totheir consumers. Involving them to the point where they almost takeownership of the brand. For recruitment agendas it isRead… Read more »
Software developers reach a point, when poised to launch a new-generation product, where The Launch takes on a life of its own. A well-oiled, buttoned-down enterprise with a market-killer under wraps observes one day that no one department or team can objectively step in and lead the product to Launch Day. Girded with its ownRead… Read more »
Click here to read the full blog post: http://experiencematters.wordpress.com/2009/01/21/leadership-insights-from-obama%e2%80%99s-inauguration-speech/ This post has an interesting take on how brand promise was incorporated into Obama’s inaguration address, which will in turn shape overall strategic direction of the adminstration. Quick snackable leadership tips in the blog included: 1. Communicate reality; transparency is key 2. Employee engagement is criticalRead… Read more »