Everyone has a personal brand—it just may not be what you want it to be. By being intentional and proactive, leaders can help shape their own reputation, as well as the impact and influence of their team.
You don’t have to have special permission to become a thought leader. Learn how to build a personal brand that drives value and changes the conversation.
How to communicate a strategic plan to stakeholders and encourage grassroots understanding, acceptance and engagement, despite limited resources.
How can government agencies combat the stigma of fraud, corruption and waste? It all starts with you and these five simples rules.
Branding isn’t just for Fortune 500 companies. See how a strong brand can add to your agency’s credibility, professionalism and effectiveness.
For government agencies, a strong brand can help build public trust in our work, raise awareness of our services and help us connect with the very people who fund our agencies.
Being noticed and remembered is essential to building your personal brand. A lack of gratitude and generosity can also make you memorable—but for all the wrong reasons.
Are your colleagues and managers wondering who you are? Do you have a brand? And, if you have one, are you sure it’s what you want it to be?
New logos are far from easy. Government agencies may feel like they have it easier than global brands are so closely tied with their logos. In our online, social, attention-strapped world, a strong, memorable logo can help an agency connect with constituents, gain credibility, and accomplish its goals. A well-conceived, beautiful logo and a thoughtful process that makesRead… Read more »
A question about why Google would defocus attention from their tremendously valuable name and initiate a whole new one prompted me to write a blog post yesterday and some additional thoughts today. Here’s the original question on Quora with a link to all the current answers. For the convenience of my fellow “brand geeks,” please see the follow-upRead… Read more »