Runway models sell products. But don’t confuse them with the brand. Because the heart of who you are – your image, to other people – is more boring, a series of decisions: Who is picked to run a company, an agency, a school. How ordinary people treat one another within the organization. What kindRead… Read more »
I’ve been participating in a young professional women’s group. Recently we discussed and worked through Lois Frankel’s Nice Girls ^Still Don’t Get The Corner Office. Frankel’s book offers an assessment to help identify areas the reader self-identifies as performing well and areas the reader self-identifies as needing improvement. One common area improvement amongst the groupRead… Read more »
This post originally appeared on my blog, Social Media Strategery. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class shouldRead… Read more »
Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, andRead… Read more »
The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead BY BRANDON EVANS Brandon Evans is the CEO and founder of Crowdtap, writes about the Third Phase of Social Marketing in the November 19, 2012 issue of Fast Company magazine. It’s not about listening to customers, or even communicating with them.Read… Read more »
With the constant barrage of social media status updates and endless marketing ploys that rage around you, how can you ensure you are heard above all the static? How can you use social media to effectively communicate your image and message? Last week I discussed a few social media personalities that drive me crazy. ThisRead… Read more »
I love being social on social media sites. From Facebook to Twitter, Govloop or LinkedIn, I enjoy staying in touch and reading about happenings in the world. However, recently I have noticed a few personalities emerge that make this experience less enjoyable. Do you know who I mean? Those people who you can almost anticipateRead… Read more »
Some argue that when it comes to polishing its public image, Feds should follow the rebranding examples of Corporate America. But Federal Government does not need to spend multiple millions of dollars — in our case with taxpayer money, whether real or perceived — to improve its public standing. Unlike the corporate world, we areRead… Read more »
Does the Federal Government need to rebrand itself, as some have recently suggested, due to low public approval, politically-charged rhetoric, and negative stereotypes of Federal employees? I think not. Rather, I stipulate that: 1) Rebranding Feds is unnecessary and inadvisable at this time, and 2) There is no real “crisis” for Feds that warrants aRead… Read more »
As of late, I’ve become a huge fan of The Colbert Report. I am interested in politics and media, which are Stephen Colberts biggest targets for satire, and he does a great job at making both look absurd. The right-wing political pundit’s show is full of memorable quotes, such as “Democrats lead in all theRead… Read more »