What Can Advertising Learn From PR When It Comes to Social Media?
Image Courtesy of Flickr user cgallent Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together? For years, advertising has been theRead… Read more »