Marketing to the government is very different than marketing to commercial customers. With most commercial customers, you can wine, dine, and entertain them. Not so with the government. If you do, there are two outcomes: government personnel will either start avoiding you outright because they will know that you don’t know how to work withRead… Read more »
Facebook stock may have plummeted quickly, but that’s not the case for Apple. Anticipation is building for new Apple products out, such as the new iPhone 5 and rumors of an impending Apple TV system. Apple’s stock numbers seem to depend on how many new Apple items are on the market, and how well theyRead… Read more »
New female protective gear prototype, from the Washington DC Military Technology Examiner If you have ever had an opportunity to wear protective gear for military combat, you have a good idea just how much body protection in combat can actually conflict with the capability to defend and protect. The average soldier wears between 50 andRead… Read more »
According to our marketing partner –Preactive Marketing – the phrase “culture is…” generates roughly 20 million global hits. This indicates it is quite a popular topic and that people are interested in what culture is – and why having a high performance one is important. We’ll share our thoughts, though we also prefer to hearRead… Read more »
Five-hour course to inspire IT professionals, information strategists and process owners with new approaches, best practices and success stories Our Boot Camp seminar series, “5 Steps to Victory over Manual Processes,” will be held in seven cities — Atlanta, Boston, Chicago, New York, Toronto, Washington, D.C., and Minnetonka, Minn. — from October 2 to OctoberRead… Read more »
When doing business with government, it’s not always easy for small businesses to get a leg up. Prime contractors have the resources, relationships and tools for capturing significant pieces of business, which can leave smaller contractors behind. Thanks to mentor-protégé programs, small contractors can compete more successfully and develop the innovations that government needs byRead… Read more »
Your corporate travel agency can expect to be busier over the next year, if it follows the trend reported last week by Executive Travel Magazine. A survey conducted by American Airlines reveals that businesses are feeling much more optimistic about travel booking for those face-to-face business meetings, helping to drive an increase in bookings forRead… Read more »
In many ways, the government contractor community is in a state of uncertainly with pending budget cuts in this austere environment. When reading the news, it often feels like Henny Penny is doing all of the reporting and the outlook is very dire. But is the sky actually falling? Market Connections will be releasing thisRead… Read more »
She says, he says An article in the Washington Post of June 13 titled “Ex-loan officer claims Wells Fargo targeted black communities for shoddy loans” includes a number of “he said, she said” claims. In this case “she” is Beth Jacobson, who worked as a loan officer for Wells Fargo. Amongst other things she claimsRead… Read more »
Consultants often get the blame for high proposal costs because their fees are an obvious big-ticket item. Many business developers tell me, however, that when they tally up the proposal costs at the end of the proposal effort, it is not the consultants that blow the budget. Surprisingly, it’s the in-house employee costs that takeRead… Read more »