Marketing the Clerk’s Office: Branding for the Future
When it comes to marketing and branding, what does the city clerk’s office have in common with Amazon? A lot more than you might think.
When it comes to marketing and branding, what does the city clerk’s office have in common with Amazon? A lot more than you might think.
Those working in the public sector may at some point find themselves having to deal with public scrutiny. Take a long-term, proactive relationship-building approach, rather than waiting until issues explode and you are caught fighting fires.
Whether you’ve helped create your goals or they’ve been handed to you, ask yourself the following questions to help ensure they are the right goals for you and your organization. You can then use this info to have an informative discussion with your manager about your goals.
Communication can often be an afterthought. But if you frame your message correctly, it’s easier to get the results you want.
As a team leader, it will be your job (along with a facilitator) to guard against allowing the team to get stuck in this zone of familiarity. But how do you challenge your team while supporting and encouraging them to pursue thinking more deeply about the problem?
There are many compelling arguments for breaking silos, but I have different perspective for you to consider.
Creating a connection during a presentation allows for greater influence on your listeners — and a far less uncomfortable experience for the presenter.
As many of us probably know, it’s not hard coming up with good ideas. The hard part is convincing others to support the ideas you’re proposing. When it comes to change management, having a marketing mindset can help.
How to communicate a strategic plan to stakeholders and encourage grassroots understanding, acceptance and engagement, despite limited resources.
The sort of organizational culture we need to truly transform the public service is one that accepts open discussion and experimentation – so we can determine what is truly worthy of doing.