Rephrasing for Results: Matching Your Words to the Way Your Audience Thinks
Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
Posts Tagged: content strategy
When the “Wrong” Words Can Help People Find the Right Services
It’s usually good to use plain language and avoid jargon. But sometimes, incorrect, outdated, or obscure terms can help you “meet people where they’re at”!
The 7 Barriers to Digital Communication
What are the top barriers you need to overcome to effectively communicate through digital channels?
A 3-Minute Guide to How Government Agencies Should Handle “Content Governance”
“Content governance” describes how decisions about your online content are made and implemented across your organization.
Tips and Tools to Become a Better Writer
These tips and tools are aimed at helping you become a better writer of content you produce for work—be it letters, reports, blog posts, emails, newsletters, press releases, social media content, or web copy.
How to Implement a State or City Wide Content Strategy
In the digital era, citizens are not just getting information about government from press releases or even their state’s main website. Now, citizens are connecting to government via apps, dashboards,various websites and social media. All of these content vehicles reach citizens in new and engaging ways. But the reality is that in the quest to… Read more »
How to Be a Better Blogger
It’s more than polishing your grammar or devising the listicle to end all listicles. Being a better blogger is about focusing on quality and a devotion to your reader.
Whip-Smart Back to School Citizen Engagement Campaigns
Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking forRead… Read more »
Content Strategy: Where to Start
For many of us in the public sector, being a content strategist is another hat we’re supposed to wear as jack-of-all-trades web specialists. If you haven’t done much research on how to develop a content strategy or why, this post will help you get started. What’s in a content strategy? To define content strategy, RachelRead… Read more »
Bringing Sexy Back to Government Content for the Web
In B2B and B2C marketing circles, content marketing is a very sexy, very now topic of discussion. In fact, entire conferences are cropping up to celebrate, educate and share techniques to make the most of strategic content marketing. But is government keeping up with the latest best practices of appealing, informative, interesting and sharable content?Read… Read more »