How Not to Waste Your Audience’s Time
When you produce something for an audience, remember that you are asking them to give you a treasure: their time. To help you maximize your audience’s precious resource, here are some tips to consider.
Posts Tagged: content
Intentional Accessibility: Making Content Available to All
Here’s the reality – making something compliant and accessible takes time, energy and intention. It cannot be an afterthought.
Tips and Tools to Become a Better Writer
These tips and tools are aimed at helping you become a better writer of content you produce for work—be it letters, reports, blog posts, emails, newsletters, press releases, social media content, or web copy.
Your Content Ask: Let’s Have a Content Meeting
A lot of people spend a great deal of time thinking about notional content — content that doesn’t exist.
How to Pass the Grandma Test
Does your content or message pass the Grandma test?
Own Your Media: 3 Reasons Everyone Needs a Blog
Blogs can instantly become the “hub” of your content strategy. Every story is easy to share and becomes a Facebook post, tweet or newsletter link that drives traffic back to your blog.
Customers: Where Usability and Plain Language Intersect
The only way to test if content is usable or plain is to test it. It’s not the writer or editor–or the program manager–who determines whether content is plain or usable; it’s the user.
How to Be a Better Blogger
It’s more than polishing your grammar or devising the listicle to end all listicles. Being a better blogger is about focusing on quality and a devotion to your reader.
What Does the Data Say? Evaluating Social Media
Part of an effective social media presence is evaluation, so that you can determine whether or not your strategy is working and how to tweak it to accomplish your goals.
The Death of Disposable Content
By Emily Grenen, ICF International If you work in social media, you’re likely quite aware that creating new content is an intensive process. It often requires a good bit of creativity to find material that resonates with your target audience, but that also fits the guidelines that you, a partner, or a client have developed.Read… Read more »