Originally posted on the GovDelivery blog. If you have been reading our blog lately, you have noticed our focus on public engagement through digital marketing. First, we covered how to set organizational goals, then establishing target audiences, and most recently branding. Now, we will unveil step four, sending messages that get read. The proliferation of smartphones,Read… Read more »
A blog can be an amazing way for an organization to communicate and engage with the people it serves – as well as to get their feedback. But a blog can also drop to the bottom of the to do list quickly if no one’s passionate about it. What if instead of slogging through the usualRead… Read more »
By John Simpson, Engagement Consultant If you missed our earlier post, check out part one of our digital engagement blog series. This blog series will go into each of these basics reviewed in our webinar onStakeholder Engagement in Federal Government to provide some next steps you can take to improve your agency’s digital engagement strategy.Read… Read more »
We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to useRead… Read more »
I stumbled across a blog post from HubSpot the other day on the benefits of business blogging (“The Benefits of Business Blogging: Why Businesses Do It, and You Should Too” by Corey Eridon). Among the top benefits cited in the article were the following: 1. Blogging helps drive traffic to your website, 2. It helpsRead… Read more »
In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of peopleRead… Read more »
If you don’t know the story of the viral #WeStillComing, it’s ok; you can still have amazing digital communications thanks to these insights from the #nextgengov panelists who have been there and done it well. How do I get buy in for digital communications initiatives? Align communication plans and technologies with your agency or department’sRead… Read more »
Dealing with the public over social media when you are a public sector organization (PSO) posts a particular set of challenges. Some people inherently dislike and distrust the public sector and will feel the same about your organization. Some may try to use your social media channels to vent on issues that may or mayRead… Read more »
The web is an integral part of our daily lives. We seek out topics of interest on our favorite web sites because it is presented in a user-friendly, readable format. However, when we are charged with developing engaging web content, sometimes we get “writer’s block” which will prevent great ideas from gaining traction. Another majorRead… Read more »
When was the last time you managed the redesign of your web content? It is an endeavor that may strike fear in the heart of even the most ardent web content manager. Yet is a necessary evil. The need to update web content occurs for two reasons: some of the web content has become obsoleteRead… Read more »