This was originally posted on the Measured Voice blog. This robot is probably better at Twitter than you. Photo from NASA. NASA gets to take credit not only for blazing trails into outer space, but also for developing some of the first great examples of social media voice. In May 2008, Veronica McGregor, social mediaRead… Read more »
This was originally posted on the Measured Voice blog. Our data shows that social media posts with images almost always perform better than posts without images. If you aren’t already, you should start sharing images with your audience. They can be a powerful way to communicate, but only if you do it right. Images takeRead… Read more »
Zinio is “The World’s Largest Newsstand”, featuring more than 20 million individual and library subscribers worldwide to electronic magazines. Through the Government Printing Office (GPO), Zinio provides a viable and valuable dissemination option for Federal agencies who wish to improve engagement and awareness of their programs by providing digital editions of their magazines and journalsRead… Read more »
Marketing agencies and branded organizations presenting at and attending Social Media Week DC all seemed to agree on three best practices for social media: 1. Select the correct platforms for your content: If you don’t have a lot of image assets or your story is not told through images, don’t use Pinterest. If you doRead… Read more »
The heart of every social media campaign is its content. Increasingly, audiences are tuning out what doesn’t ring true to them or strike a personal chord. Key resonators for people—writing style , entertainment value, and emotional connection—are crucial to every aspect of online material. At one of last week’s Social Media workshops that ran throughoutRead… Read more »
Please join us for this exciting event: Register here – http://www.nccaiim.org/Programs/program1302.htm What happens when you take “Big Bucket” scheduling for automated recordkeeping to the next level? How do you go about converting your current records schedules to “Super Buckets”? Why do it? Hear about an actual project using “Super Bucket” schedules in combination with auto-classificationRead… Read more »
Five-hour course to inspire IT professionals, information strategists and process owners with new approaches, best practices and success stories Our Boot Camp seminar series, “5 Steps to Victory over Manual Processes,” will be held in seven cities — Atlanta, Boston, Chicago, New York, Toronto, Washington, D.C., and Minnetonka, Minn. — from October 2 to OctoberRead… Read more »
Despite popular belief, English is not the universal language of the Internet. The U.S. Government knows this better than anyone, which is why they look to NAICS code 54193 to acquire the services necessary to translate .gov sites into multiple languages. What form do these services typically take? Direct contract labor of course, which isn’tRead… Read more »
The recently-released federal Digital Government Strategy lays out many promising initiatives that will, no doubt, improve the technology and infrastructure behind online services and, thus, enhance customer experience. Many talented people worked hard to develop this Strategy, and they will continue to work hard on its implementation. But we still don’t have a clear planRead… Read more »
The biggest challenge in being a Web Content Manager is not learning HTML or dealing with the complexities of social media. It is a more prosaic one – how do you get people to write content for your web site? I’ve worked in web content for organizations large and small, in government and outside ofRead… Read more »