The more digital engagement becomes culturally ingrained, the more vital it becomes to providing good customer service. To better reach customers, companies are using digital technology to promote, deliver, and enable innovative services that reliably create positive experiences for their target audiences. Now it’s up to government to meet this new standard.
Technology has made it easier and more efficient than ever to reach the public, so continue working with your colleagues to connect more people to their work through dissemination. Every day, go to work thinking about your customers and how you can do a better job on their behalf.
You might not think of data as raw material for storytelling, but remember, those metrics aren’t just numbers — they represent information about your customers. If you can figure out your customers’ stories, you’ll learn what you need to know to provide them with the best overall experience.
Customer experience, or CX, has not always been associated with government, but this year government has taken some big steps towards improving its customer experience image. One of the reasons for the increase in government’s customer service mentality is the mandated cross-agency priority goals. 15 cross-agency priority goals were announced earlier this year with theRead… Read more »
If you think government isn’t in the customer experience business, think again. Every American deals with government on a daily basis – whether you know it or not – which is why improving customer service is paramount. But the government still has a long way to go. The Forrester’s Customer Experience Index (CX Index) hasRead… Read more »
Welcome to the second installment of this series on Congressional action that could impact federal customer experience (CX). As I said in my first post, the purpose of this series is to help federal CX advocates track bills that could impact federal CX. That way, we can suggest improvements, help good ideas become law, andRead… Read more »
Have you read the results of the Government Business Council’s new “Digital Disconnect” survey? The results are fascinating, and I could go on for quite some time about them (just ask my dogs, who have been listening to me rant about the survey all morning). However, at the moment I will focus on the resultRead… Read more »
Over the last few weeks, I’ve noticed increasing references to government agencies as enablers rather than enforcers or regulators. I think that this is a side effect of 2 ideas that are gaining acceptance: the shift in the public sector to focus on trust rather than compliance seeing the public sector as an inter-connected systemRead… Read more »
It’s finally here. That time of year when seemingly half of the federal workforce flees the city for a well-deserved vacation. It’s a magical time for those of us who stay behind: Less traffic shortens our commutes, the Starbuck’s and food truck lines are shorter, and fewer people at meetings means more decisions get made.Read… Read more »
Federal customer experience (CX) professionals are trying to wage a conventional war against bad CX. But they usually don’t have the budget, personnel, or authorities they need to win big, decisive battles. That’s why federal CX pros should consider changing their approach and use some proven CX guerrilla tactics instead. To make the most ofRead… Read more »