“When all of the stakeholders come together so quickly, you’ve got magic” – this is what happened a few minutes after the Superdome what dark on during the 2013 Super Bowl. Oreo’s Ad agency, working closely with the business developed an ad and sent it out to twitter, resulting in an instantly successful marketing coup.Read… Read more »
When it comes to fixing things around the house, I range between Unconscious and Conscious Incompetence depending on the task, (or the prior evening’s indulgences). Recently, while standing in the checkout line of my local Home Depot, (for the second time that day), I looked at the guy behind me and said “What is itRead… Read more »
In the task of relationship building with the government, you need to know that the government actually wants industry to approach government customers. FAR part 15.201, “Exchanges with industry before receipt of proposals,” states: “Exchanges of information among all interested parties, from the earliest identification of a requirement through receipt of proposals, are encouraged.” TheRead… Read more »
Martha Austin is on a mission to restore passion and purpose to our federal government one individual at a time. She is a current federal employee with more than 23 years of service, a leadership instructor, a certified professional coach, and creator of the Conscious Leadership Blueprint ™. She is honored to serve government employees,Read… Read more »
Just got off the phone with my partners Dr. Saltzberg and Epipeline for next Tuesday’s webinar. We have a great drill down on the landscape for the 2013 government year as well as the impact of some of the recent tax legislations on your business. Register Now at:http://www.publicsectortechnologyexchange.com/This_Months_PSTE_Webinar.html
Any easy way to grasp “how to jump start local economic development” is to understand that every community across America {except where the sale of liquor is prohibited by a municipal law or County ordinance} has three types of bars? There are trendy upscale bars – the nightclubs, supper clubs and ethnic pubs. Places whereRead… Read more »
I drive a 2002 Kia Rio and over the last few years I have noticed countless others driving the same vehicle. Each time I see a Kia Rio, I cannot refrain from comparing our cars. Is my car in better shape? Does their car come with power windows with extra leg room? Although I continueRead… Read more »
If you are reading this you are no stranger to blogs. You have probably heard the term more times than you can count, have read more than your fair share, and maybe even have your own online novel collecting “dust” in cyberspace. Even still, the desire to be heard above all the chatter on theRead… Read more »
With the constant barrage of social media status updates and endless marketing ploys that rage around you, how can you ensure you are heard above all the static? How can you use social media to effectively communicate your image and message? Last week I discussed a few social media personalities that drive me crazy. ThisRead… Read more »
Marketing to the government is very different than marketing to commercial customers. With most commercial customers, you can wine, dine, and entertain them. Not so with the government. If you do, there are two outcomes: government personnel will either start avoiding you outright because they will know that you don’t know how to work withRead… Read more »