Snapchat for Government: The Basics
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
Posts Tagged: digital engagement
When Does Digital Engagement Lead to Government Responsiveness?
Results of a new study about projecting citizen voices to improve public service delivery.
Choosing the Right Cloud Solution for Digital Engagement
Only a few vendors have created a cloud platform specifically tuned to the needs of managing digital experiences, and the results for agencies have been significant.
Digital Engagement Series Part 5: Increase Channels, Increase Engagement
Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step to put the plan to work. The following post explores “Step 5” of the series, the art of increasing channelsRead… Read more »
Digital Engagement Series Part 2: Identify and Segment Your Audience
Originally posted on the GovDelivery Blog. Once you have developed key performance metrics – your agency goal, objective, and tactics – the next step is defining your audience. Identifying and analyzing your audience allows you to discover information and create a link to establish common ground with the people you serve every day as a governmentRead… Read more »
5 Digital Engagement Questions Every Organization Should Address
After writing 5 Digital Resolutions Everyone Should Make (and Keep!), I committed to following my own advice. Since the beginning of the year, I have focused on cleaning up not just my own digital footprint, but that of The Denovati Group as well. It’s been tedious and a royal pain, but I’m glad to do it,Read… Read more »
How Much Is Digital Illiteracy Costing Your Organization?
In spite (or perhaps because) of rapid and ongoing technological advances, many individuals today are inadequately prepared to leverage available tools and technologies to communicate and collaborate with their colleagues and external stakeholders. Traditionally, the Digital Divide was about access and cost, but it is becoming an issue of knowledge and use (see this post for more).Read… Read more »
8 Reasons You Need a Digital Content Inventory – STAT!
Summary: If custom digital content is critical to your marketing, branding, sales and service efforts, you need a centralized way to track and manage it. This post offers eight reasons you should create an independent digital content inventory and management system as soon as possible. Additional reasons, recommendations, and questions are welcome. (from the DenovatiRead… Read more »
Digital Engagement: 12 DOs and DON’Ts for Rookies (& Others)
Summary: Effective digital engagement is a never-ending challenge, and it’s especially difficult for social media rookies. This post describes 12 practices – 7 DOs, 5 DON’Ts – that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome. (from the Denovati SMARTRead… Read more »