We’ve got a new twist this week, folks. Since I’ve been blogging mostly about accessibility, I wanted to talk with someone who approaches accessibility from a different perspective than a subject matter expert. I met with a designer who works for a federal government agency and has a refreshing outlook on design and accessibility. SheRead… Read more »
Many of us are antsy to see our futures before they happen. Haven’t we all been tempted to have our palms read or consult a crystal ball reader? In government, thankfully, such adventures are unnecessary, as we have qualified experts who can make predictions for the coming years. William Eggers, Director for Public Sector ResearchRead… Read more »
While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.
2020 sounds futuristic and far away, but it’s actually only five years from now. And in government, where things happen fairly slowly, it’s high time we start making our predictions on the status quo of the government just a bit down the road. William Eggers, Director for Public Sector Research at Deloitte, spoke with ChristopherRead… Read more »
Although we’re only a mere two months into the year, a deluge of incredible books on the topics of elections and the political process — fiction and non-fiction alike — has occurred. In the words of George Mason, “The freedom of the press is one of the great bulwarks of liberty, and can never beRead… Read more »
You probably already know that email marketers must abide by certain laws when sending messages for any commercial reason. But did you know that the sending of messages on behalf of a government entity is governed by additional rules and regulations? Learn the fundamentals of these requirements and the basics for implementing them into your… Read more »
‘Tis the Valentine’s Day season, and I’m feeling the gov love – and gov seems to be feeling it, too. Lately, there have been a great number of efforts by the government to make citizens’ lives easier. These programs and initiatives push the boundaries of what government is generally seen to do for its peopleRead… Read more »
There are some really foul-tasting medicines out there – malaria pills and cough syrup especially come to mind. But even though it’s no fun to take your medicine, it helps, and it’s much better than being sick. Who actually wants malaria? Records management, like medicine, is not the most exciting thing, but it’s absolutely necessaryRead… Read more »
Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.
The launch of GovCMS for Australian Government websites is upon us for February, 2015. Whilst GovCMS promises to deliver a centralised content management framework for Australian Public Sector websites, a call for industry comment showcased some concern.