Posts Tagged: Digital

Remembering the Alliance for Digital Equality Newark, NJ Event

Recently, as my firm engaged in some social and mobile campaigns targeting urban consumers (highly successful due to the large adoption rates for advanced mobile devices), I began to wonder if “access to broadband” was still a needed conversation. Between smart phones, iPads, public wifi (starbucks and others commonly offering it free), and personal mobileRead… Read more »

e-GOTV. Is it Real? Digital Strategies for e-Political Campaigning

Is e-GOTV a reality? What politicians, municipalities, or government agencies are doing it best? Last year, Ingrid Koehler wrote about Paden Noble’s work for Newark, New Jersey Central Ward Councilman, Darrin Sharif, in her piece “Social beats cash: a local campaign case study”. We appreciate that she credits us with the first use of Foursquare,Read… Read more »

How times have changed in the life of a local government communicator

Times have definitely changed in the life of a local government communications professional. Ten years ago, I held this position for a city of 70,000 residents and my options for reaching citizens were much more limited than for someone in a similar job today. Back then, I essentially had to rely on the bi-monthly cityRead… Read more »

Why the White House Belongs at the Top of the Digital IQ Rankings

While gazing at the Public Sector Digital IQ Rankings, I was happy to see that the White House was ranked No. 2. The rankings commented that “From open-sourced contests to balance the budget to weekly presidential addresses on YouTube, the White House leads by example.” I couldn’t agree more. I was very impressed when IRead… Read more »

Digital helps Government reduce costs… really?

I find myself thinking about Government’s desire to reduce costs by ‘going digital.’ It’s as though the very notion of something being online instantly results in reduced effort and cost and provides a useful and usable service to Citizens. In recent years, Government has seen digital as a means of reducing ‘avoidable contact’ – thatRead… Read more »

Why Political Campaigns Need a New Media Director – Social Media Use Beats $ in Newark, NJ Election

A Campaign Reaches All Its Constituents – Smart Use of Social Media Works in Campaigns Stephanie Noble acted as the Director of Social Media Outreach to the understaffed and underfunded Darrin Sharif for Newark, New Jersey Central Ward Council political campaign. The goal was to effectively reach a diverse constituency via social media to battleRead… Read more »

Looking for a listing of Social Media Policies and Guidelines?

We are developing a running list of the most recent government policies on social media, networking, and privacy. If you see that we are missing a policy memo, or guidelines from a government agency, please let me know. Take a look at our list so far (it’s small but it’s growing!): http://thedigitalmediacenterblog.blogspot.com/p/government-20-policies-guidelines-and.html

Hyperlocal websites are invaluable to Local Authorities

I was recently interviewed about hyperlocal websites relationship with Camden Council (in response to this blog post; “Digital Strategy: How Camden will be engaging with the local community through hyperlocal websites“) and an overview about our new website. This article has now been published and featured on E-Gov Bulletin by Dan Jellinek titled ‘Hyperlocal’ InformationRead… Read more »