Republished from eGov AU. When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used massRead… Read more »
Republished from eGov AU. With all the hubbub about Gov 2.0 at present it’s often forgotten that a lot of what is being attempted is simply taking what is already done in other mediums and doing it online. For example, online engagement and consultation is an evolutionary rather than revolutionary step. Where governments used toRead… Read more »
Jeff Bullas has written a fantastic post, 28 Reasons Why The CEO Is Afraid Of Social Media, which lists many of the reasons given by organisations when resisting getting involved with online social media. While he’s followed up with another great post addressing many of these concerns, 9 Ways To Convince The CEO To UseRead… Read more »
Republished from eGov AU. As a marketer I find the internet a dream channel for monitoring customer sentiment and concerns. Social media and search engines can be easily and cheaply tracked to provide fast feedback on various initiatives. This helps organisations shape their campaigns and responses to external events. I’d recommend that this is equallyRead… Read more »
Republished from eGov AU. Here’s some notes useful for a business case justifying an upgrade from Internet Explorer 6 to a more modern web browser that I prepared last week for a colleague at another organisation. It supports the priority in Australia 2 to Upgrade all government web browsers. Please add to them in theRead… Read more »
Republished from eGov AU. Charlene Li, one of the writers of Groundswell and ex-Forrester analyst, has launched a new initiative which compares the financial success of organisations with their level of online engagement and allows organisations to compare how engaged they are online. Named Engagementdb, the site provides graphs and case studies on how variousRead… Read more »
Republished from eGov AU. No-one really knows how many blogs are operated by Australians. However it could be up to 4 million, if you refer to Technorati’s State of the Blogosphere report 2008, which reported that 3% of global bloggers were Australian and over 133 million blogs had been created since 2002. Likewise Forrester’s GroundswellRead… Read more »
Republished from eGov AU. Victoria’s eGovernment Resource Centre has launched an eGovernment Forum to support the online discussion of eGovernment topics by Australian public servants and interested parties. At discussed at the site, the eGovernment Forum invites, open participation and diverse viewpoints to be shared with others relevant to the topic of eGovernment, Government 2.0,Read… Read more »
Republished from eGov AU. Sometimes it is difficult for those of us who are new to the public sector to really appreciate the scope of the changes required to transition government institutions and cultures from a 1.0 to 2.0 mentality. It’s not simply a process of mandating a directional change from political levels (though thisRead… Read more »
Republished from eGov AU. Chris Anderson, the owner of Wired, recently wrote a very thought-provoking article about the need for organisations to consider how to operate within an abundance mindset rather than a scarcity-based one in his article, Tech Is Too Cheap to Meter: It’s Time to Manage for Abundance, Not Scarcity. Chris uses oneRead… Read more »