If you set only one professional new year’s resolution, consider making it this: to improve your organization’s email effectiveness as early as Q2 2015. Whether you’re new to the world of email marketing or a seasoned professional, whether email is a small part of your job description or you run a team dedicated to email… Read more »
However, on the other hand, sometimes there is more power in not saying anything in response to unkind words.
Hello, My name is Emily and I am a tad addicted to online shopping. Target, Gap, Pottery Barn – your products are my kryptonite. Yes. I said it. Phew, I feel better now. But I don’t think I am fully to blame for my tendency to click purchase on a new pair of boots or the TaylorRead… Read more »
Amidst the swarm of emails that flood inboxes daily, it can be challenging to make sure your voice is heard in the mix. Just because you have subscribers who are already interested in what you have to say, doesn’t mean that they will open every announcement you send them. But by following a few simpleRead… Read more »
By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If youRead… Read more »
By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It isRead… Read more »
Although we’re in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to underestimate the critical role of digital property in managing a brand identity, pursuing goals and objectives, and managingRead… Read more »
By Lucas Pillman, Implementation Consultant For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.Read… Read more »
Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, thereRead… Read more »
It’s always been true that public sector agencies need to engage with citizens and stakeholders to achieve mission goals. But never has that fact been truer than in today’s digital information economy. Maintaining a constant presence in people’s lives is simultaneously much easier through new digital communication channels, and more difficult because the digital landscapeRead… Read more »