Posts Tagged: Engagement

Photo of large flag unfurled across the Grainger Stadium infield during the National Anthem prior to opening game

Why It’s Time for the Government to be Part of the Public Conversation about Health and Health Care

While we are not in control of the conversation, government workers can still listen and contribute to it. We can seed it with facts and ideas. We can respond to questions. We can be human, even as we maintain a thoughtful and focused public presence. All by leveraging the power of online communications.

Driving Customer Satisfaction in Cities

After slogging through the Great Recession, cities are making a comeback in a big way. Residents have been flocking to urban areas across America to take advantage of jobs, parks, convenience and amenities. Population growth in large cities exceeded 1% on average from 2010 – 2013, and cities gained more residents in the first few yearsRead… Read more »

What’s Your Game?

Troy Mathis knows how to talk. And he speaks in a way that makes you want to listen. His session -Make It Matter: Personal Professional Branding, at the Next Generation of Government Training Summit was high-energy, engaging, and inspiring. After listening to his presentation and going through the steps, I’ve come away with the realizationRead… Read more »

Digital Engagement Series Part 6: Engage then Re-engage

Originally posted on the GovDelivery blog. You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But,Read… Read more »

Winter is Coming for Game of Thrones – and Federal Talent Management?

“Winter is Coming” is a key theme of the popular HBO series Game of Thrones. With its warning of constant vigilance, the meaning is clear – no matter how good or calm things seem now, the good times and serenity won’t last forever…and you need to prepare and be proactive to ensure you’re ready for… Read more »

How to Host a Successful Facebook Q&A

This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. Town halls and question-and-answer sessions have long been a staple of democracy in the United States. But how do you engage with your constituents in a digital world where theyRead… Read more »

Why Every Federal Agency Should Have A Chief Customer Officer

Chief Customer Officers (CCO) are becoming commonplace in the private sector, with more than 2,000 of these C-level execs in the US alone. Should federal agencies follow suit? The answer is unequivocally yes. As the only senior exec whose primary goal is to represent the interests of the customer, a CCO can help a federalRead… Read more »

3 Ways Digital Engagement is Changing Transportation

Government agencies tasked with the responsibility of keeping drivers and passengers safe on the road face daunting challenges every day. From finding new ways to increase awareness of the importance of cars seats and seat belts, to helping drivers avoid congestion and road closures, satisfying the ever-changing needs of today’s travelers can seem like an uphillRead… Read more »