All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.
Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.
Today is going to suck. Barring any pre-existing condition like depression, a pending court appearance or surgery, the overwhelming majority of human beings do not wake up with apathy or negativity as their first thought of the day. Most of us… regardless of socio-economic background, heritage or any other demographical category… most of us start… Read more »
This post is an interview excerpted from GovLoop’s recent guide, The Future of Digital Services. In the guide, we explore five trends that are transforming the way government serves citizens in the digital age. The fundamental goal of government digital services is to serve and engage citizens. Yet while many services are designed with thisRead… Read more »
By Jessica Havlak While working in what I’ll call the “white hat sector,” it can be a challenge to reach individuals with your message when they are almost as inclined to listen to their friends and family as they are to clinicians. Use this trust of peers to your advantage: engage them in a communityRead… Read more »
This week I had the good fortune to attend an event on social media strategy in the federal government. Even the most cursory review of the agenda made it clear: this form of communication has officially “arrived.” The event was: Sponsored by the well-respected Federal Communicators Network, which was established 19 years ago by theRead… Read more »
Last week, PublicStuff hosted a webinar on how local governments can better leverage social media platforms to facilitate collaborative and constructive conversations with residents. Lynne DeWilde, PIO of Suwanee, GA, joined us to demonstrate actionable tips on how to use today’s most popular platforms, how to determine a social media policy and voice, how much… Read more »
Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set – and that they’re the ones most of us can least afford to break.
Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.
As a govie, your mandate is to serve the public. To do so, there are various approaches and demographics to focus on, but at the end of the day, govies work hard to make this country better for all of its citizens. This can become difficult to do effectively, however, if the public is notRead… Read more »