By John Simpson, Engagement Consultant What should go into your digital engagement strategy can be a complex and organizationally challenging question. The specifics of your own strategy are usually discovered with some internal “soul searching” and by nailing down exactly what public engagement is for you and your leadership. Yet, there are a few basicRead… Read more »
Citizen engagement operates with a lot of fancy titles like consumer education, consumer protection, client-centered services, outreach, or prevention and preparedness. In a prior life as an independent consultant, it was called community-based participatory research, and in my current role it is dubbed Community Engagement. (I must note, “citizen” explicitly denotes a legal status thatRead… Read more »
As the summer begins its march to fall, we’re all getting back in the game, and if history is any indication, projects will soon begin to multiply. Which means hiring will be on the upswing, as well. As we all know, hiring is an expensive and extensive process. In fact, by the time you’ve advertisedRead… Read more »
I stumbled across a blog post from HubSpot the other day on the benefits of business blogging (“The Benefits of Business Blogging: Why Businesses Do It, and You Should Too” by Corey Eridon). Among the top benefits cited in the article were the following: 1. Blogging helps drive traffic to your website, 2. It helpsRead… Read more »
By John Simpson, Engagement Consultant at GovDelivery Surveys can be a great tool to gather public feedback, project impressions or even program success stories from your key audiences. However, the structure of the survey needs to be well planned in order to increase participation and get the insights you need. Organizations can get caught inRead… Read more »
By Koi Hernandez, Design Fellow at GovDelivery Design as a whole is a very broad subject—from street signs to buildings to T.V. ads—design touches nearly every element of our lives. But that doesn’t mean it’s always done well. As a government communicator, design can make or break the comprehension of your message—the components that makeRead… Read more »
Join us for our next NCDD Tech Tuesday, on August 26th from 1-2pm Eastern / 10-11am Pacific, with: Della Rucker, Managing Editor of EngagingCities (focusing on the intersection between internet technologies and community engagement), and Chief Instigator at Wise Economy Susan Stuart Clark, Director, Common Knowledge, NCDD board member and consultant to local governments AnRead… Read more »
Seriously..Can we? There’s certainly no shortage of global issues these days. In every news story I hear or read, one of the things that strikes me is the lack of communication between the parties. Issues between two or more parties will always exist. We have different ways of looking at the same issue, different waysRead… Read more »
As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore. WhileRead… Read more »
The goal of social media is to turn customers into a volunteer marketing army. –Jay Baer Just a few years ago social media was seen as an adolescent playground. Selfies, Facebook pokes, and pointless status updates created what seemed to be a cesspool of millennial playtime. Times have changed. If you don’t have an ongoingRead… Read more »