By John Simpson, Engagement Consultant at GovDelivery Surveys can be a great tool to gather public feedback, project impressions or even program success stories from your key audiences. However, the structure of the survey needs to be well planned in order to increase participation and get the insights you need. Organizations can get caught inRead… Read more »
By Koi Hernandez, Design Fellow at GovDelivery Design as a whole is a very broad subject—from street signs to buildings to T.V. ads—design touches nearly every element of our lives. But that doesn’t mean it’s always done well. As a government communicator, design can make or break the comprehension of your message—the components that makeRead… Read more »
So, you finally got your public sector organization on Facebook, you set up a page, and over a few months or years you slowly cultivated a strong group of engaged stakeholders. You were gaining fans, your posts were getting better and better, and everything seemed to be going swimmingly. Then one day you began toRead… Read more »
In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of peopleRead… Read more »
When laptops first replaced desktops as the new, go-to digital device, being glued to your cubicle or home office while checking email suddenly became a thing of the past. Now that the number of people owning smartphones has rapidly increased and shows no signs of slowing down, we’re redefining what it means to be trulyRead… Read more »
Last week the Washington Post featured an article on the frustrations of digital communicators in the weather community with Facebook. The article, “How Facebook is falling short as a weather communication tool,” outlined three major problems weather communicators are having with the social networking tool: “1) Its updates only reach a small fraction of theRead… Read more »
Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, thereRead… Read more »
It’s always been true that public sector agencies need to engage with citizens and stakeholders to achieve mission goals. But never has that fact been truer than in today’s digital information economy. Maintaining a constant presence in people’s lives is simultaneously much easier through new digital communication channels, and more difficult because the digital landscapeRead… Read more »
It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messagesRead… Read more »
As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore. WhileRead… Read more »