Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here. Due to an overwhelming number ofRead… Read more »
Oftentimes, the success of a public program depends on your ability to engage the citizenry. For example, you might need to work with coastal residents to prepare for potential flood hazards. Or you might need citizen input on a local development initiative. You might even need the public’s help in reporting crime. However, successfully engagingRead… Read more »
Oftentimes, the success of a public program depends on your ability to engage the citizenry. For example, you might need to work with coastal residents to prepare for potential flood hazards. Or you might need citizen input on a local development initiative. You might even need the public’s help in reporting crime. However, successfully engagingRead… Read more »
Matching the message to the medium is a key component for effective outreach. What else makes the cut? Wednesday, GovDelivery hosted an event on the Power of Reach in government, on how your communications can engage stakeholders to take action – online or offline – to truly drive mission value for your organization. And asRead… Read more »
Twitter, Facebook, Snapchat, Google+, blogs and emails have changed the way government communicates with the public. But in order to have a true government transformation, you can’t forget about the people part of the equation. You can send out all the tweets in the world, but if no one sees them, or takes an action,Read… Read more »
The Department of the Interior has successfully matched their message to the right medium with their use of Instagram — and that’s one of the ways government can innovate better. Wednesday, GovDelivery hosted an important event on the Power of Reach in government, on how your communications can engage stakeholders to take action – onlineRead… Read more »
While social media has the potential to be a great add-on tool for customer service (communicating with the public through Twitter opens up possibilities for immediate interactions) most U.K. organisations are not using Twitter for direct stakeholder interactions. In fact, even though the majority of U.K. organisations have a Twitter account, only about a thirdRead… Read more »
#Winning. It’s not just Charlie Sheen who can craft a popular tweet. In fact, even you can top Mr. Sheen because your tweets are not just popular – they’re also helpful and informative. Think about it: your engagement can help taxpayers save time, money and resources. And it’s not just about Twitter. Government is gettingRead… Read more »
In the past few years the scope of digital communications in government has gone through a tremendous change. Gone are the days when a simple press release would suffice. Now governments at all levels are responsible for communications outreach through many different channels; emails, social media, text messaging etc. For a local Parks and Recreation’sRead… Read more »
The government is home to troves of data – data that is timely, relevant and critical to you. However, getting you the information in a prompt, clear and concise fashion is a HUGE challenge for agencies. GovDelivery is trying to alleviate some of the challenges by sharing their digital communications best practices during the PowerRead… Read more »