This week I caught up with Lynn Dean to talk about the impressive evolution of the Transportation Security Administration’s Idea Factory and get the scoop on the organization’s wisdom. As a communications strategist, Dean knows how important it is to engage every audience. “When people think about social media, they assume communication always means external,Read… Read more »
In the past few weeks, the General Services Administration (GSA) has signed Terms of Service (TOS) agreements with a number of new media providers. The agreements signed by GSA were negotiated with the assistance of a number of federal agencies. The goal was to arrive at a TOS federal agencies would be comfortable enough withRead… Read more »
Many public and private organizations are already using social media tools as part of their communications planning to advance their missions and reach target audiences. For organizations still relying primarily on traditional media to get their messages out, curiosity about how to incorporate social media tools are high. Facebook, Twitter, Wikis, YouTube, blogs, podcasts, forums,Read… Read more »
As the Social Media Subcouncil continues working to develop strategic social media recommendations and guidelines, questions regarding practical social collaborative models have emerged. After considering several options, the Social Media Subcouncil has arrived at four possible collaborative models we can use to deliver recommendations and guidelines to the Federal Web Managers Council: • Social MediaRead… Read more »
As you may have read on the Social Media Subcouncil’s first blog post and from Jeffrey Levy’s latest post, the Social Media Subcouncil is up and running in public! As a member of the Subcouncil, I’m so excited to start getting some of our draft concepts out to the larger community of government communicators andRead… Read more »