As demands on government increase and resources diminish, changes must be made to accommodate citizens and government employees alike. The required increase in efficiency can be achieved by introducing automated processes and better managing procedures in governments across the country.
Governments that fail to embrace the evolution of apps, devices and digital tools will quickly fall behind both the private sector and their peers.
Communicating with citizens or stakeholders is essential for any government program to succeed. But how do you know if you are sending your audience the right message, at the right time, with the right call to action?
For government to successfully serve citizens, they must first understand their users’ stories: Who are they? What do they care about?
It’s that time again: The annual Granicus National Summit is taking place right here in Washington, D.C. on April 3. And this year, we have 28 government and industry speakers lined up to present on new trends in digital engagement and modernization in the public sector.
Learn more about the free Granicus National Summit.
The benefits of understanding your customer journey and applying integrated digital solutions to meet citizen expectations are endless. But most important is that government agencies that understand those journeys are best equipped to deliver on their mission of serving citizens.
According to John Duckwitz, from Granicus, “The biggest challenge is engaging with citizens where, when and how they want to communicate.”
With so many channels of engagement available, agencies have struggled to develop best practices and standard processes. One tool that is proving popular, however, is text messaging campaigns that reach a broader audience.
For many government agencies, the issue isn’t a lack of data but rather the inability to quickly analyze it and turn those insights into actions.