Rephrasing for Results: Matching Your Words to the Way Your Audience Thinks
Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
Posts Tagged: Human-Centered Design
“One-Stop Shops” Can Improve Access to Public Services
Apply a human-centered approach to public service delivery by creating “one-stop shops” where people can find everything they need to solve a whole problem or complete an entire activity.
Reach More People by Exploring Barriers Across Languages
Comparative research on the experiences and outcomes of people accessing your services in different languages can improve service delivery.
When the “Wrong” Words Can Help People Find the Right Services
It’s usually good to use plain language and avoid jargon. But sometimes, incorrect, outdated, or obscure terms can help you “meet people where they’re at”!
Testing Different Versions of Language can Improve Your Communications
Randomized experiments with multiple wording or design options (A/B testing) can assist in decision-making to help people better understand what you’re trying to communicate.
A People-Centered Approach to Problem-Solving
An interview with Tara McGuinness, on how networks, technology, management and data practices can be used to tackle inequity and other challenges.
How to Set up a User Research Participant Incentive Program Within a Government Agency
Government agencies need to uncover their constituents’ real needs in order to establish customer-centered services and comply with mandates. User research programs help agencies do that, but they can be complicated. We identified key issues and steps to consider.
Empowering Frontline Employees to Lead a Culture of Innovation
“Imagine the raw power of 225,000 uniquely qualified individuals who are given the tools and permission to make a health care system better.”
4 Reasons Government Should Compensate User Research Participants
With government’s increased prioritization of inclusivity and accessibility, compensating research participants is more important than ever.
Human-Centered Design Isn’t Just for Designers
Here’s how government leaders are infusing human-centered design into their everyday work and across their teams.