Rephrasing for Results: Matching Your Words to the Way Your Audience Thinks
Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
Posts Tagged: language
When the “Wrong” Words Can Help People Find the Right Services
It’s usually good to use plain language and avoid jargon. But sometimes, incorrect, outdated, or obscure terms can help you “meet people where they’re at”!
Testing Different Versions of Language can Improve Your Communications
Randomized experiments with multiple wording or design options (A/B testing) can assist in decision-making to help people better understand what you’re trying to communicate.
Leading in Uncertainty; Using Language to Solve Complex Problems
Getting the language right in terms of the problems agencies are facing can help them address them no matter what uncertainties they are facing.
3 German Words Every Government Official Must Know
Today, more than ever, an appreciation of the richness of foreign languages can guide those in and around government. Three German words, if embraced by government officials, can transform policy and politics.
How to Speak the Language of Leading
Communication is one of the most important aspects of leading. Great leaders must be sure they are speaking the same language as their employees. Learn how to ensure others understand what you are communicating.
The Similarities Between Learning a New Language and Using Data Strategically
Learning a new language is akin to how cities should learn use data as an asset. Here’s how to adopt data as an asset strategy citywide.
Don’t Fear Artificial Intelligence, Plan For It
The key is not to think of artificial intelligence as an existential threat, but rather an event we can plan for and build around.
Plain Language Doesn’t Have to Be Plain
I had a really great conversation with one of my coworkers the other day about the concept of “plain language” which really got me thinking about writing across all parts of government–local, state, federal… Here in the federal government, we talk about plain language–which is the idea that language should be easy to understand forRead… Read more »
Meeting Your Web Audience in Their Language
In today’s communications world, you simply can’t ignore the global reach of the Internet, regardless of your industry. The vast majority of organizations — including those without physical offices — benefit from, and are becoming increasingly dependent upon, a strong international presence to communicate and connect with their communities. Every communications professional must face theRead… Read more »