Rephrasing for Results: Matching Your Words to the Way Your Audience Thinks
Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
It’s usually good to use plain language and avoid jargon. But sometimes, incorrect, outdated, or obscure terms can help you “meet people where they’re at”!
Randomized experiments with multiple wording or design options (A/B testing) can assist in decision-making to help people better understand what you’re trying to communicate.
Getting the language right in terms of the problems agencies are facing can help them address them no matter what uncertainties they are facing.
Today, more than ever, an appreciation of the richness of foreign languages can guide those in and around government. Three German words, if embraced by government officials, can transform policy and politics.
Communication is one of the most important aspects of leading. Great leaders must be sure they are speaking the same language as their employees. Learn how to ensure others understand what you are communicating.
When we speak out or choose to discriminate or hurt, it means that we spent the time and energy with intent. This intention is to take away or reduce someone’s identity so that they no longer feel equal.
Learning a new language is akin to how cities should learn use data as an asset. Here’s how to adopt data as an asset strategy citywide.
The key is not to think of artificial intelligence as an existential threat, but rather an event we can plan for and build around.
I had a really great conversation with one of my coworkers the other day about the concept of “plain language” which really got me thinking about writing across all parts of government–local, state, federal… Here in the federal government, we talk about plain language–which is the idea that language should be easy to understand forRead… Read more »