Rock Creek Strategic Marketing co-founder and principal Scott Johnson recently had a conversation with Carla Briceño of Bixal about what government agencies need to know when it comes to reaching out to Hispanic audiences. The blog post below is an overview of their discussion. People of the Internet, take note: The Hispanic online audience isRead… Read more »
The government is awash with acronyms. New acronyms are created daily. Acronyms create a barrier to understanding if they cannot be easily resolved, where easy = universal and universal = URL. There are many online dictionaries with entries that are found in Web searches. However, these return results only in highly formatted, not-well-formed HTML thatRead… Read more »
A recent Rutgers research study has identified a new twist in the science behind diversity. Researchers have determined based on analysis of Major League baseball demographic data that winning baseball teams have what are known as “demographic faultlines”. In my Diversity2.0 language these are known as “cliques.” What the researchers found was that to attractRead… Read more »
Author’s note: I’m reproducing this blog from our internal City of Toronto staff webbook blog on web writing. With all the buzz around Web 2.0 technology, it’s easy to forget social media tools allow everyone to “write for the web”. It’s no longer a one way street. User comments are often more significant than theRead… Read more »
I just tried out BYKI – Before You Know It. http://www.byki.com/ it’s a free foreign-language flashcard vocab builder, they have versions for Mac and PC, and you can write non-English accent markings and other scripts without having to change settings on your computer. They have a long list of languages, and the program lets youRead… Read more »
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