Logo (Re)design: Lessons Learned in the Trenches
Creating an organization’s logo can be a drawn-out, painful process. But it doesn’t have to be. Here are examples of two very different experiences.
Creating an organization’s logo can be a drawn-out, painful process. But it doesn’t have to be. Here are examples of two very different experiences.
New logos are far from easy. Government agencies may feel like they have it easier than global brands are so closely tied with their logos. In our online, social, attention-strapped world, a strong, memorable logo can help an agency connect with constituents, gain credibility, and accomplish its goals. A well-conceived, beautiful logo and a thoughtful process that makesRead… Read more »