With all the Federal Government bashing going on in the press and social media, it’s a good time to remember all the valuable things the Government does for its citizens. One of the best and most widely valued of these is caring for our national parks. Every year the National Park Service holds a photoRead… Read more »
Last night’s State of the Union (SOTU) address joined a growing number of national events that was critiqued, promoted, and shared via social networks—especially Twitter. Twitter conversations for major events, discussions tracked along a hashtag, have increasingly become as entertaining as the event itself. Now with promoted tweets, major events like the Super Bowl andRead… Read more »
For many years now, China has been known for its advancements — and investment — in technology. It’s no surprise Internet marketing is a rapidly growing field in the country. In fact, it’s growing so quickly there are not enough trained professionals to fill the available jobs. Baidu, a Chinese-based Web company, identified this deficitRead… Read more »
How do you get citizens to learn more about your agency? Photography. Lured by the promise of an open bar and the chance to wander the city taking pictures, I attended the GE Lights Photo Walk. Sponsored by GE and organized by iStrategyLabs, the idea was to have a couple drinks at a downtown barRead… Read more »
I enjoy watching the conversations about Social Media: who should be in charge of it, what it should be used for, whether it’s a good or bad thing, if it’s a trend that’s going away (some hope), etc. The hand-wringing is endless and misses a major point: social media used as a new play inRead… Read more »
In many ways, the government contractor community is in a state of uncertainly with pending budget cuts in this austere environment. When reading the news, it often feels like Henny Penny is doing all of the reporting and the outlook is very dire. But is the sky actually falling? Market Connections will be releasing thisRead… Read more »
As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at SageRead… Read more »
As of late, I’ve become a huge fan of The Colbert Report. I am interested in politics and media, which are Stephen Colberts biggest targets for satire, and he does a great job at making both look absurd. The right-wing political pundit’s show is full of memorable quotes, such as “Democrats lead in all theRead… Read more »
Without a doubt, the next 12 to 24 months will be a period where government contractors need to be even more competitive – chasing after fewer and smaller contracting opportunities. Many are already seeing this as a particularly challenging time. As the market for winning new contracts and holding on to existing ones becomes moreRead… Read more »
Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau. Follow along as I delve into the book, chapter by chapter. I’ll breakdown each chapter, providing a sort of Cliff Notes summary. And I’ll include what you can’t find in the book, such as links to the businesses heRead… Read more »