A co-worker recently sent me a Fortune magazine article, Facebook: Where marketing efforts go to die? Knowing Facebook is an essential element of our recruitment marketing, I was immediately curious. As I started reading, I realized the article was talking more about product marketing than marketing a brand like we do at the IRS. WithRead… Read more »
When you’re in the market for a new ride, you ask a car nut for advice. When you’re looking for a good cookie recipe, you go to grandma. When you want to learn more about a career with a certain company, you ask someone who works there. This “ask-the-expert” approach has worked well for theRead… Read more »
Engagement is important when it comes to using Twitter but, you have a day job, right? A good way to keep your social network outlets up to date with fresh content is to get some help from RSS feeds from topics of your interest and other social media tools. For example on my Identika TwitterRead… Read more »
I went to What’s Next DC today, a very cool online marketing conference (featuring GovLoop’s own Steve Ressler) and I was struck by the simplistic analysis that many of the presenters offered of “what’s working” in marketing. For instance, one presenter went on and on AND ON about how awesome and remarkable Best Buy isRead… Read more »
We are looking for recommendations on what third-party solutions government agencies are using for email marketing purposes. Our needs include having a solution that offers templates, the ability to manage subscribers and track performance. I’m aware of companies such as MailChimp and Mad Mimi, but we are looking for a company that is based inRead… Read more »
There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two peopleRead… Read more »
Every Government agency is saying that they want to be a part of Social Media. The thing that many Agencies and Politicians who have started Social Media campaigns are forgetting is that before they launch their campaigns they need to define their goals are map out how to achieve them. They forget to ask themselvesRead… Read more »
I could never figure out why some people dread going to conferences. It is always so fast paced, with a ton of people you want to meet, and happy hour every night. I just took over the government liaison/business development role at Marion Montgomery, Inc., so I am looking forward to attending the conference. MMIRead… Read more »
A Campaign Reaches All Its Constituents – Smart Use of Social Media Works in Campaigns Stephanie Noble acted as the Director of Social Media Outreach to the understaffed and underfunded Darrin Sharif for Newark, New Jersey Central Ward Council political campaign. The goal was to effectively reach a diverse constituency via social media to battleRead… Read more »
The point of this post: When looking at “success stories” in the adoption of new technologies, we have to think carefully about how repeatable they are. “One of the most challenging things to figure out in the government space is which technology trends are fads versus real long-term trends,” said Green in an interview withRead… Read more »