Posts Tagged: Marketing

Consumer Electronics Show: The Takeaway

In 1830s America, the fur trade introduced the forerunner of the American trade fair: the rendezvous, a regular annual gathering where all the bargaining and the buying were done. In wide pastures at the foot of the mountains, the Indian traders and fur trappers gathered with their pelts and the buyers came in with dollarsRead… Read more »

What is Your Video SEO Strategy?

Even with my recent blog posts about the social media landscape, said landscape continues to morph at warp speed and we are seeing more and more videos everywhere; on business sites, news pages, personal websites, video hosting sites, mobile devices, social networks, blogs, cell phones, email and postings to video portals, and posting for clients.AsRead… Read more »

Measuring Social Media and Determining Next Steps

Slides from a presentation I delivered this past Monday at the Advanced Learning Institute’s Social Media for Government conference. What do you think of the method we lay out? Would this method be useful in your agency? Measuring Social Media And Determining Next Steps View more documents from GovLoop.

Department of Defense (DoD) Business Transformation Agency (BTA) EP&I Title 5 violations – part two

From the Government Business Examiner Continued from part one-Department of Defense (DoD) Business Transformation Agency (BTA) EP&I Title 5 violations – part one Continued from part one Not only were tax dollars wasted, but the waste was sanctioned by leadership. And, with the mission of the warfighter a main BTA proclamation, it has occurred toRead… Read more »

Why Marketing is Important for Government 2.0

This post originally appeared in my blog http://wethegoverati.wordpress.com On September 8th – 10th, 2009 Anna York and I attended the Government 2.0 Expo and Summit, which was a wonderful few days where we learned tons of new stuff and met amazing people that we hope can enrich our work on the Gov20 Caucus here atRead… Read more »

Breaking a Bottle on the New Digital Sandbox Site

PeakTwo is pleased to announce the launch of a new site for our client Digital Sandbox, a heavy hitter in risk analysis software and threat assessment consultation. Development required aligning several objectives: From a messaging standpoint, the site has to convey rock-solid solution performance and an ironclad understanding of security objectives for state, local, andRead… Read more »

Software Product Launch: Where’s True North?

Software developers reach a point, when poised to launch a new-generation product, where The Launch takes on a life of its own. A well-oiled, buttoned-down enterprise with a market-killer under wraps observes one day that no one department or team can objectively step in and lead the product to Launch Day. Girded with its ownRead… Read more »

Creating an effective crisis communications plan

We live in an “instant information” age, with 24-hours news channels on TV, radio, and the Web, all needing information and wanting exciting, attention-getting headlines. This creates an environment where managing the message to the media takes on heightened importance, since the chance for a misstep to go unnoticed is slim. We have all seenRead… Read more »

Local government ‘needs Digital Stream Managers’

Peter Barton, who heads up UK council Lincolnshire’s web team, is one of the most experienced local government (LG) webbies around and also a great thinker. We have chimed very often on his usual hang-out, the UK’s Public Sector Forums Bulletin Board. A new post of his hits all my sweet spots by describing theRead… Read more »