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Posts Tagged: Marketing
Real Branding Is For Worker Bees
The fantasy and fallacy of courses in brand is that consultants work like The Wizard of Oz. You think we stand behind a curtain, flipping switches and pulling levers, cogitating and ruminating. Until, like a pregnant woman, our water breaks. And a fully-formed, living, breathing brand pops out into the world, ready to “rock andRead… Read more »
No, Government Branding Is Not a $$ Waste
Look…I totally get that you, the public are sick of us in the government wasting your money. I am a Libertarian, for crying out loud! But when it comes to spending money on brand, I have to tell you, you’re worrying about the wrong thing. This is not to say we should throw the moneyRead… Read more »
How You Treat Me When The Chips Are Down
“She has a million excuses for not wanting to get together with me,” she said. “Maybe she’s actually busy,” I replied. “No…it’s the same pattern, over and over again. When the chips are down, she’s never there.” Because they’ve studied marketing, so many marketers are completely blind to Branding 101. And the axiom: Our favoriteRead… Read more »
Make Your Organization’s Blog Sizzle
A blog can be an amazing way for an organization to communicate and engage with the people it serves – as well as to get their feedback. But a blog can also drop to the bottom of the to do list quickly if no one’s passionate about it. What if instead of slogging through the usualRead… Read more »
Soft Skills Learned Outside of the Office
It was October 2010, and I had a crazy morning at work. I was out for a jog on the Trinity Trail during my lunch break when I saw two abandoned, skittish Basset Hounds that would forever change my life. My original plan was to foster these two sweethearts, who we named Hank and Lucy.Read… Read more »
5 Laws of Branding You’d Rather Not Hear
1. Branding is about making money – not making you feel good. Last year’s “The Lone Ranger” was a box-office flop. Its star Johnny Depp commented, “They had expectations that it must be a blockbuster. I didn’t have any expectations of that. I never do.” Maybe Depp doesn’t care, but Disney surely does, having lost $160-190Read… Read more »
Say Less – Earn More
“That’s great! Have a good night!” That is me, tiptoeing backwards. Because the other person won’t stop speaking. Sure, there’s a technique for handling this. But unfortunately not one that I ever mastered. “Did you say goodbye? I have a great story about goodbyes.” Oh no. Oh no. “Hang on just a second, I’ll walkRead… Read more »
5 Personal Branding Opportunities To Seize Right Now
Everybody’s got a LinkedIn profile, a Twitter feed, and a Facebook page. But few are making the most of these tools to enhance their professional value. Here are 5 things you can do right now to better promote yourself. They don’t cost any money. Why not do them all, right now? 1. Profile photo. I’ve beenRead… Read more »
Are “Concerned Employees” Destroying Your Brand?
You think your reputation is excellent. After all: Your recruitment video is top-notch. Your “brand ambassadors” are the best on campus. Your marketing materials are beyond compare. But your news coverage is kind of…pesky. Employees “talking trash,” who never took their case to you before “spilling it.” Consider these examples: The U.S. Customs and BorderRead… Read more »