Instead all of us feel targeted. We have a bullseye on our backs. I thought the “do not call” list was bad enough where we have to put telemarketers one by one on the do not call list. We can mark unwanted emails as spam. We can ignore ads on Facebook or MySpace. We canRead… Read more »
Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream andRead… Read more »
This post originally appeared in Ragan’s PR Daily. One of the world’s most connected men, Baratunde Thurston, recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Thurston had grown increasingly exhausted with trying to keep up with all the Tweets, photos, status updates, check-ins, chats, and texts. He realized hisRead… Read more »
by Allan Rubin, Vice President, Marketing It’s time for your federal customers to dust off their backpacks, can openers, and camping tents. If they want to attend any trade shows or conferences next year, those “roughing-it” items will probably come in handy. The General Services Administration (GSA) just released its fiscal year 2014 travel perRead… Read more »
This post originally appeared on my blog, Social Media Strategery. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class shouldRead… Read more »
by Skip Liesegang, Vice President, Partners, Programs, and Alliances. What is going to have real impact on your future channel success? Here are a few things I’m seeing that could impact the Channel particularly in the public sector markets: Will the continued movement to Software as a Service (SaaS) or subscription based services affect yourRead… Read more »
by Allan Rubin, Vice President, Marketing First, here’s some news on continued government event cancellations. Word on the street is thatGFIRST 2013 will not take place this year “due to all of the budgetary/travel restrictions.” Scheduled from August 25 to 30, the Government Forum of Incident Response and Security Teams (GFIRST) “is a group ofRead… Read more »
by Allan Rubin, Vice President, Marketing Several weeks ago I participated as a panelist at two events for government marketing professionals. At both the Mid-Atlantic Marketing Summit, and the GovMark Council‘s panel on Life After Tradeshows Part II, much of the conversation focused on how marketers were dealing with decreased attendance from government attendees atRead… Read more »
by Allan Rubin, Vice President, Marketing The GSA conference scandal has crept back into the news as the IRS has encountered its own high-profile spending scrutiny. So I found it noteworthy when this item crossed my desk today. The Office of Management and Budget just issued a “Controller Alert” to all Federal agencies, acknowledging theRead… Read more »
Zinio is “The World’s Largest Newsstand”, featuring more than 20 million individual and library subscribers worldwide to electronic magazines. Through the Government Printing Office (GPO), Zinio provides a viable and valuable dissemination option for Federal agencies who wish to improve engagement and awareness of their programs by providing digital editions of their magazines and journalsRead… Read more »