In today’s government contracting environment, companies and organizations selling products and services to the federal government need to keep every arrow in their marketing quivers as sharp as possible. One of the core components of marketing success in this new contracting environment is knowing where and how to reach senior decision-makers at civilian and defenseRead… Read more »
New media changes the VA, Why Stepping up Matters, and How to have a Happy Conflict by GovLoop Insights The start of our second week… thanks for being here. And there was some significant news on Friday — a new nominee to be the Obama administration’s chief technology officer — Todd Park. Park has beenRead… Read more »
Thanks to Twitter, conferences are more social and open. A few years ago, if your audience is looking down at their mobile device, it probably meant that you lost them and they were checking email. These days, audience members clacking on their devices might mean they’re tweeting something meaningful that you said. Tweets from theRead… Read more »
The debut yesterday of a new social media monitoring and command center at the American Red Cross provided an interesting glimpse into the current and prospective power at the disposal of organizations today to separate and discern meaning from amidst the noise of online chatter–and to be able respond in new and more proactive ways.Read… Read more »
People and organizations are flocking to social media. Governments are no different. These channels are perfect opportunities to promote your mobile app solution. Note: This will be much more effective if you have a dedicated landing page with instructions to download your app. CitySourced has assets and copy which we can provide you in buildingRead… Read more »
Part 2 in a series on creating your identity with DC based professional graphic designer/artist Jack Hernandez. Catch up with the earlier post here, Logos & Identity Part 1: Not just for your clients As I mentioned in the previous post, branding is one of the most important steps to establishing an identity in theRead… Read more »
I had the pleasure of leading an FCN Lunch ‘n Learn this week – it was a great audience, and an excellent discussion! For those who missed it, attached are the slides. We covered lots of other communications channels that aren’t in the slides…and I’d love to hear what’s your favorite communication tool in aRead… Read more »
This photo appeared in America at Work in The Atlantic. It’s a fascinating gallery of the diverse range of professions in this country. I love how The Atlantic does photojournalism so was delighted that they chose my picture for inclusion. The photo is from an OccupyDC protest. Living in Washington, I see a lot ofRead… Read more »
This is a great article on: “How to Get More Women Hired for Technical Roles” by Joseph Walker, shared through the Wall Street Journal on Facebook. Note: “At IBM about 30% of the women it hires worldwide come from such referrals.” I agree the language in job announcements needs to be significantly improved, not onlyRead… Read more »
You may have heard people talking about the hottest thing in social media, Pinterest. For those not aware of what Pinterest is, it’s a “Pin-Board” styled social photo sharing website. The site allows you to create and manage theme-based image and video collections. Popular topics include recipes, fashion, celebrities, animals, design and nature. The wayRead… Read more »