Http://LeonardSipes.Com Summary of Research Regarding Teens Online—The Future of Social The best research on the online world of teens comes from Pew and the experience, while cautionary as to bullying, is not as bad as others have made it out to be. Fifteen percent report online “meanness.” The report shows parents actively involved in theRead… Read more »
Http://LeonardSipes.Com “Connecting America: Building Resilience with Social Media” from the Center for National Policy in Washington, D.C. is an interesting read about the post 9/11 world and the growth of social media. The focus is on emergency response to tragedies. The premise of the 26 pages can be summarized by stating that social media canRead… Read more »
Last week’s New England snowmeggadon showed us how far social media has come in making collaboration across the boundaries of government and citizens easy. And it offered stark contrast between those who get it and use it, and those who don’t. Social media and the digital devices that connect us change the collabonomics of disasterRead… Read more »
This summer I wrote Social Media and Recruiting 101: Overview and Recommendations, which was an extension of some earlier pieces I had written on the topic of “social screening” (see this post, as well as this white paper). In it, I recast the “recruiting funnel” to reflect how social media and other digital activity canRead… Read more »
So as you might already know I’ve enrolled for State Duma elections 2012 in Russia and going to represent interests of “Fair Russia” party. This post is about the strategy I’ve put down the election campaign that is mainly based on working with social media marketing that is actively used by different politicians. I’ve decidedRead… Read more »
Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries filled the room with massive energy and creativity. You can’t go to Blog World withoutRead… Read more »
Catching the spark of excitement from leadership is the fuel to make any activity go forward. From the largest transformation effort to ensuring that all employees are able to wear comfortable shoes, it all starts with the support of Leadership. For government and large company Ideation efforts, this is especially true. But is top leadershipRead… Read more »
The quiz has been updated. Click here to learn about and access the latest version.
Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership of a federal government agency. There was a point where we discussed the logistics ofRead… Read more »
Instead of running our usual “be safe while hunting” news releases this year, we went with an Invasive Species: Zombies post. So instead of hitting our usual audience, who mostly reads the headline and forgets the article, we tied in with zombies and encouraged hunters to watch out for them this fall. Response has beenRead… Read more »