Now that social media has permeated our everyday lives, government agencies are increasingly using channels such as Facebook and Twitter to connect with the public. But is your organization’s content interesting or engaging enough to keep followers coming back? Consider some of the following the next time you post. 1. Inject fun into your messageRead… Read more »
Anyone who has been involved in social media for any length of time knows that mistakes can and will happen. When it comes to Twitter, mistakes can proliferate through retweets and replies faster than you can say “delete”, and hashtags can take on a life of their own. However, a hasty tweet or hashtag misfireRead… Read more »
I think most of us by now have jumped on the Hootsuite train. It’s, arguably, the most robust and affordable social media management tool on the market. The following tools can be used in addition to an all-in-one platform like Hootsuite to fill in the gaps. Have any other free tools to add to theRead… Read more »
The goal of social media is to turn customers into a volunteer marketing army. –Jay Baer Just a few years ago social media was seen as an adolescent playground. Selfies, Facebook pokes, and pointless status updates created what seemed to be a cesspool of millennial playtime. Times have changed. If you don’t have an ongoingRead… Read more »
Fostering effective media relations can be a challenging endeavor for anyone, including public sector communicators. This is due, in large part, to a history of adversarial relations between government and the so-called Fourth Estate. Thus it’s essential for government communicators to break down this firewall and build bridges instead. With this in mind, you shouldRead… Read more »
By Amy Larsen, Client Success Consultant at GovDelivery (cross post from Reachthepublic.com) Social media can be a beautiful thing. With unlimited possibilities for connections with billions of people worldwide, friendships can be strengthened, families can connect across the globe, and loyal customers can become raving fans, even friends, of your organization. But like most things,Read… Read more »
With all the perpetual hype surrounding the proliferation of social media it appears that traditional media are becoming the unwanted stepchildren in today’s fast evolving mobile, digital and virtual world. Yet despite a conspicuous shift in the media landscape caused by the 21st century Information Age, tens of millions of Americans still consume news thatRead… Read more »
Public Health professionals and entities are using social media as a tool to engage millions of people around the world concerning today’s most imperative health issues. Social networks such as Facebook, Google+ (G+) and Twitter have millions of people communicating about various topics. Health organizations are using such media tools to disseminate information. “One factRead… Read more »
I started my career in newspapers – first as a reporter and then later as managing editor for the Newspaper Association of America – and then, after the newspaper industry imploded, I moved onto government contracting, helping agencies with their outreach and communications functions. The dramatic marketplace changes that the newspaper industry faced in theRead… Read more »
Speaking to the news media can be a tricky business.