I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your government organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult. Put simply, you needRead… Read more »
Originally published on 10 Dec 2010 at ECM Gov Blog. The latest WikiLeaks release and subsequent media storm has caused me to think about the role that ECM plays in content security. When all of our records were on paper, they were easily lost, compromised, copied, and destroyed. However, in the digital age, when weRead… Read more »
You’ve got your new website. You’re using Twitter and Facebook to “engage” with residents. Your community has access to all the latest news and information as it happens. The channel shift savings are predicted to be huge…So why isn’t it working? Don’t let the hype surrounding Social Media convince you this is an effective wayRead… Read more »
Cory Booker (@corybooker), the mayor of Newark, NJ made headlines recently with his heroic efforts to rescue residents from Snowpocalypse one tweet at a time. Whether its delivery diapers, shoveling entryways, or sending snowplows, he stepped out of bureaucracy to come across as a real, caring human being anxious to aid during a time ofRead… Read more »
There is no question that 2010 will go down as the year that social media became a normal part of the communications arsenal for the Department of Defense. The year began with a withering battle raging over embracing the medium at all and finished with its near wholesale adoption across the department. While still aRead… Read more »
This post originally appeared on my external blog, “Social Media Strategery.” In 2010, the position of “New Media Director” within the government has become almost commonplace. From governors to senators to Departments and Agencies, now you can attend a GovUp and leave with more than a dozen business cards, all containing the title of NewRead… Read more »
A recent article on Mashable about the predictions of how news media will change in 2011, got me thinking about how these sort of predictions might effect how government distributes it’s own news. Government is still very much in the process of pushing news out via news releases. It’s even pushing the same content out,Read… Read more »
Welcome to my first blog post. I’ve added comments to posts I’ve read and provided summaries of events I’ve attended the odd time, but this is the first time I’ve taken a crack at writing something on my own, so be gentle. As hard as it is to believe, I’ve passed the 15 year markRead… Read more »
David Armano of lays out his predictions for 6 social media trends for 2011. Read the full scoop on the Harvard Business Review here. He makes some interesting points (boiled down, below): 1. It’s The Integration Economy, Stupid. 2. Tablet & Mobile Wars Create Ubiquitous Social Computing. 3. Facebook Interrupts Location-Based Networking. 4. Average ParticipantsRead… Read more »
Times have definitely changed in the life of a local government communications professional. Ten years ago, I held this position for a city of 70,000 residents and my options for reaching citizens were much more limited than for someone in a similar job today. Back then, I essentially had to rely on the bi-monthly cityRead… Read more »