Posts Tagged: media

Why the Military Needs Social Media, Part One (What do you think?)

To cut to the chase: I’ve seen the power and strategic potential of social media in the military while contracting for DoD for 18+ months. I have a new post up about this at my other blog: Frontlines Social Media. DoD should embrace social media — not push it away. Leaders such as Price Floyd,Read… Read more »

Social Media: Citizen Engagement or Gov’t Control?

@BareKnuckleDawg recently sent me the following concerns regarding government use of social media: I regard this “Gov 2.0 thing as the governments way of attempting to spy on the public while “sitting in their lap”, so to speak. The government wants to constantly monitor public sentiment – and I think you are all aiming forRead… Read more »

Preamble to the revolution

There are a couple of quotes that I use to start off my social media seminars/talks/whatnot. Today, I’ll share those. There are two kinds of fool. One says, ‘This is old, and therefore good.’ And one says, ‘This is new, and therefore better.’ — John Brunner, author “The Shockwave Rider” Most people who run acrossRead… Read more »

Engaging the public in policy using blogs as discussion forums

I work at the US Environmental Protection Agency, and we’re trying out some old tools in new ways. Currently, our enforcement office is using two blogs to post concepts and then taking comments from anyone who wants to join in. 1) Setting environmental enforcement priorities 2) Establishing a plan to improve enforcement of the CleanRead… Read more »

Why Social Media isn’t Cool: “Automation Killed The Social Media Star”

Don’t worry, I still believe social media is cool, but check out the perspective in the article: “Automation Killed The Social Media Star” it is stated that, “Chris Brogan (@chrisbrogan) tweeted the following: ‘Social media isnt cool. Human interaction is cool. Just fyi.’ ” I like the thought process in the article and it justRead… Read more »

Creating an effective crisis communications plan

We live in an “instant information” age, with 24-hours news channels on TV, radio, and the Web, all needing information and wanting exciting, attention-getting headlines. This creates an environment where managing the message to the media takes on heightened importance, since the chance for a misstep to go unnoticed is slim. We have all seenRead… Read more »

Integrating an online community engagement strategy

Republished from eGov AU. When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used massRead… Read more »