Posts Tagged: media

Social media strategy in a nutshell: Mission! Tool! Metrics! Teach!

For a few months now, I’ve been repeating this mantra about how to approach social media projects: mission, tool, metrics, teach. It was even one of the options for the day 1 camp song at Gov’t 2.0 Camp. It came to me while walking home from the Metro one day. I was trying to comeRead… Read more »

Here’s Your Chance to Shine: Government 2.0 Expo and Showcase

Have you done something to help usher in the era of Government 2.0 and want to show it off? Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? Are you tired of toiling in obscurity while you see the same storiesRead… Read more »

How Social Media Differs from Traditional Media

by Rick Alcantara The age of homogenized, corporate-directed, media-censored communication is fading. Social media is the new reality. It will not only change how you receive and send information, but also how you interact with friends, find a job, obtain resources and even manage your work. Social media is not about popularity. It’s about engagement,Read… Read more »

How Australian journalists are using Twitter

Republished from eGovAU. If you’ve been attempting to advocate the use of Twitter for your Department or Agency, as I know a couple of people have been attempting to do, this article by MediaShift on How Journalists Are Using Twitter in Australia provides some large calibre ammunition. So does this Internal Comms Hub report discussingRead… Read more »

UK runs a localgovcamp

Following the enormously successful second BarcampUKGovweb, held at the Ministry of Justice in January, digital enabler Dave Briggs got to organising our first localgovcamp. LocalGovCamp is an event for local government folk that will take place on Saturday 20 June at the Fazeley Studios in Birmingham. This blog is the main source of information aboutRead… Read more »

Social Portals. Why? How? When?

Should Facebook and other social portals—tools and networks designed to build social relationships and friendships be used as a primary means to formulate public policy? Are the social portals the right (and best) strategic approach to support the multiple roles and needs of government agencies — now and into the future? If we today promoteRead… Read more »

Does the White House Believe Social Media is too Noisy?

By Kristin Bockius, State & Local Government Social Media Marketing Manager Bright Side of Government blog My attention was caught this afternoon when I saw the headline, “White House Strives to Reduce Noise in Social Media Initiatives.” It was a blog post written by Mitch Wagner at InformationWeek. Could it be true that the AdministrationRead… Read more »

Do you plan your online strategy in the same way you plan your media strategy?

Republished from eGovAU. Typically government and commercial media teams spend time identifying publications and journalists that have the most appropriate audiences for an organisation’s products and services. They commit energy to building constructive relationships with those that have influence over the members of the public they are trying to engage, tailoring stories to suit theirRead… Read more »