In April, NASA received its second consecutive Shorty Award for the best government use of social media. The Shorty Awards is an annual crowdsourced contest honoring the best in social media across the globe. The organizations and individual recognized utilize Twitter, Facebook, Google+, Instagram and other outlets in interesting and inventive ways. NASA uses almostRead… Read more »
We’re hosting a free webinar this Thursday, Aug 8, 2013 at 2:00 PM EDT. Register now. In the hour-long webinar, we’ll explain why images and infographics are so important on social media, show examples of great communication via imagery, and – most importantly – explain why some images perform better than others. We’ll also leaveRead… Read more »
The Web provided the pathways. The software provided the user with sophisticated tools and utilities. Social media – like Facebook, LinkedIn, Google Plus, Twitter, GovLoop – provided the community and forum. All of which has contributed to far reaching change in the way we interact, conduct business, pursue careers, and entertain ourselves. bitod (back inRead… Read more »
This was originally posted on the Measured Voice blog. This robot is probably better at Twitter than you. Photo from NASA. NASA gets to take credit not only for blazing trails into outer space, but also for developing some of the first great examples of social media voice. In May 2008, Veronica McGregor, social mediaRead… Read more »
Budgets are tight and travel restrictions remain. But, it’s clear to me that nothing can diminish the thirst for knowledge. In my field (which was IT, then was web, then was digital communications, and is now public information), change is rapid-fire. Expectations run high, and not just those of management. Now, it’s citizen expectations forRead… Read more »
I am one of those people who considers myself relatively active on social media. I have been on Facebook since 2007 (it was only available to college students before that and I was already well out of undergrad) and have been an active tweeter since 2009. I am also on LinkedIn and Instagram and Google+Read… Read more »
These days, most every orientation handbook has it: the dreaded social media policy. Does your agency have a social media policy for all generations? Some rules can be fairly liberal, like when social media can be used during working hours. Some are more stringent- like how employees use their accounts on their own time. SocialRead… Read more »
Proving once again the awesomeness of Twitter, Facebook bit the bullet on hashtags and rolled them out to some users this week. Rumors of Facebook hashtags began to circulate in March, but now that they’re finally here we will begin to see whether they enhance user experience and functionality on Facebook, or indicate that FacebookRead… Read more »
Engaged citizens want clear, credible information from the government about how it’s carrying on its business. They don’t want to thumb through thousands of files or wait month after month or go through the rigors of filing claims through FOIA (Freedom of Information Act). They want government information, services, and communication to be forthcoming andRead… Read more »
This was originally posted on the Measured Voice blog. Our data shows that social media posts with images almost always perform better than posts without images. If you aren’t already, you should start sharing images with your audience. They can be a powerful way to communicate, but only if you do it right. Images takeRead… Read more »