This post originally appeared on my external blog, Social Media Strategery. While it’s focused on private sector brands, these ideas can easily be applied to public sector entities as well. My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting,Read… Read more »
Do you experience “Twitter mania” or have withdrawal symptoms when you’re not tweeting? So many social media users appear to be as addicted to Twitter as to their daily dose of java. However, do you know Twitter best practices? Have any of your followers “flown the coop”? What are your best practices on Twitter andRead… Read more »
This topic has come up time and time again here on GovLoop and I felt it was time to revisit the greater discussion involving use of social/new/2.0/3.0/etc technology for the purposes of emergency response, recovery, mitigation, citizen engagement, and so forth through the optic of the PIO. To this end, an entire world-wide group ofRead… Read more »
Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, andRead… Read more »
Purposes, Personas, Conversations – Practical Techniques for Everything You Create April 15, 2013 – 7:00 PM – Pittsburgh, PA One of the most important contributions of technical writing has been the realization that everything we write is part of a conversation between author and reader. And as we have all moved from paper to screen,Read… Read more »
What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, KloutRead… Read more »
Transparency is essential for good government. Federal scientists play an important role in fulfilling that mandate by providing critical expertise to decision makers. The Union of Concerned Scientists new report, Grading Government Transparency, looks at the policies governing scientists’ communications and gives them a grade on their openness. Gretchen Goldman is an analyst at theRead… Read more »
I bought a newspaper today. I can’t remember the last time I did since I acquire all of my news on the internet. If I had a smartphone, I’m sure I’d be even more up to date, being constantly attached to a plethora of information. But today I picked up a copy of the NewRead… Read more »
Well, sequestration is in our midst and there isn’t much that we can do about it. By now I’m sure you all have heard the many consequences sequestration will likely bring: Furloughs, longer lines at the airport, prison lockdowns higher risks of terrorism, women and children taken off of WIC… canceled white house tours! Well,Read… Read more »
Facebook, Twitter, and other platforms are not just social, they are global. Even though US users tend to make up the largest proportion of social media users on these and other sites, the internet makes reaching a global community more and more feasible. While attending a workshop hosted by Social@Ogilvy on this topic, I wasRead… Read more »