How To Capture Web Page Metrics using Google Campaign URL Builder
Google Campaign URL Builder is a free, online resource used to track web page metrics. The data is stored in your Google Analytics account.
Posts Tagged: metrics
Numbers Don’t Lie: Making Data-Driven Decisions
Every data point is a puzzle piece with its own shape, function and origin. To get a complete picture that influences your decisions about everything from organizational change to user-friendly web principles to communicating within an organization, you have to start grouping things together.
The Oversimplification Trap
While big data presents myriad opportunities for improving government, the challenges of interpreting massive data sets demand a higher level of analytical skills, as well as a healthy respect for the unpredictability of human nature.
Cookbooks for Facebook and Twitter Reports
Social media reporting can be intimidating because it’s perceived as difficult to do. I try to simplify things as much as possible so that people will actually read my reports. Social media metrics only work if they are simple and easy to follow.
Balancing Your Metrics Portfolio
How do you measure the immeasurable? Things like human capital and human resources? Let’s be real, we want to know if we are properly investing in the right practices and the right people. But, the big question is how do we go about doing so? Kevin Desouza, the Associate Dean for Research at the CollegeRead… Read more »
Track Your Performance to Understand What Your Consumers Need – Part 2
A/B testing is a method of experimenting with one variable within your product, and then capturing how your users react to changes to that variable. What makes A/B Testing so important? It may be the BEST way to get timely and accurate feedback from your client base…
Measuring Up: How CIOs Can Take Stock
Savvy leaders know that it is important to not only know what and how you are doing, but for your key stakeholders to know, as well. . . . . Information technology has made possible the availability of real-time data and the tools to display that data, such as dashboards, scorecards, and heat maps. ThisRead… Read more »
Why Data Should Be Your New BFF
The world of public service seems to be split into two groups, “data people” and “program people”. Whatever camp we are in, we tend to avoid the other side like last week’s laundry. For those of us who are “program people”, we have built our career around a mission of service to others. We valueRead… Read more »
Top 5 Email Metrics To Track Consistently (And Why You Should Care)
Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.
Measuring Creativity: Part Two
Last week we looked at indicators that might be measured in relation to factors that can foster creativity and innovation in organisations. In this post we’ll consider possible measures of creative activity and the outcomes of creativity. Creative activity The measurement of creativity itself is arguably about monitoring ideas that are generated. This can beRead… Read more »