It’s tempting to fall in love with the internet and all the ways we can get our message out without relying on local news. Be wary of that temptation. Local news outlets, especially newspapers, still hold a powerful attraction to the people in our communities. And reporters, although fewer in number and more overworked thanRead… Read more »
Local authorities in the UK spend up to £67.85m every year publishing public notices in local newspapers.The individual cost of publishing a notice can reach over £20 per column cm in some publications, upwards of three times the cost for other adverts. This is resulting in a weighty burden on councils. Local authorities are cryingRead… Read more »
Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems. I have been associated with state and national media for over 30 years and I want toRead… Read more »
Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably is) the most insightful social media document of all time. This isRead… Read more »
Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first article was based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be the most insightful social media document of all time. The essence is the media’s attempt toRead… Read more »
Http://leonardSipes.Com The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School may be the most insightful social media document of all time. The essence is the media’s attempt to master internet and social media based strategies “and” turn a profit at the same time. But the lessonsRead… Read more »
If you are performing tradition news distribution and out reach are you missing the mark on current media trends and reaching your target audiences for more effective results. Are you reaching your public facing audiences? Is sending out a traditional press release your only distribtution strategy? Read more on some of current trends I copiedRead… Read more »
Earlier today, Steve (@govloop), tweeted that he’s a late early adopter, which makes him a government innovator. Heritage media works the same way, often adapting to trends just as they change. I know, because I worked in small and mid-size news orgs for seven years, as an editor and reporter. I started a work-related blogRead… Read more »