Data point for banners/carousels: numbers vs. text for navigating among banners
On April 23, we launched our new home page design (http://www.epa.gov). Among other changes, we reworked our banners at the top. It used to look like this screen shot: To change banners, you clicked the numbers. Heat maps showed that people did use the numbers to move among the banners, and other analytics confirmed peopleRead… Read more »